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We’re on track to achieve the savings of £1.7 million requested by Fife Council. Growing our income from existing sources and developing new streams are priorities for the organisation. We’re already working hard to generate over £2.5 million from a range of activities such as theatre ticket sales, venue hire, catering and retail, all of which help to offset our costs and supplement the management fee from Fife Council.
Increasing this income will contribute to the long term sustainability of services particularly in the current challenging financial climate. Fife Cultural Trust’s marketing department works closely with the theatre programming team to grow ticket sales for the Trust while still ensuring that ticket prices are accessible for all, regardless of income.
Throughout the year, we have made substantial investment in income generating activities. Taking catering in-house required long term commitment by the organisation and staff but this change is now generating increased returns. This year also saw us appoint a retail manager and we continue to develop and identify retail, funding and sponsorship opportunities. New markets in the conference and exhibition sector are being developed and we are also targeting the formal event market.
We continue to think imaginatively across the organisation and consistently strive to deliver ideas which will generate new streams of income. Working with product designers, we created a bespoke range of merchandise to sell in museums and alongside exhibitions; we provide retail opportunities at our free events in order to self-generate income. Our retail space at Dunfermline Carnegie Library & Galleries (pictured here) shows the power of stylish store design and shop fit out.
Our new partnership with Fife-based Myrtle Coffee sees a collaboration with an ethical supplier to create our Lang Spoon blend.
As a charity, 100% of profits from sales of our exclusive new coffee blend are invested into our services, helping us to grow our library, museum and theatre services throughout the region. To buy a cup helps put a book in a child’s hands.
Within hospitality, food and beverage reigns supreme. We strive to enhance the overall guest experience by offering excellent food and first class customer service.
Our catering and hospitality services are operated from the following sites:
Rothes Halls Café / Meeting Rooms / Event Rooms / Theatre
Lochgelly Centre Café / Event Rooms / Theatre
Adam Smith Theatre Café / Event Rooms
Kirkcaldy Galleries Café / Meeting Room
Carnegie Hall Meeting Rooms / Event Space / Theatre
Our in-house catering team is appealing to a wider range of events and is targeting new markets such as parties, awards ceremonies, weddings and formal events.
Bringing our Catering and Hospitality Team in-house required substantial time, commitment and investment. We are at the start of a fantastic journey with our Catering and Hospitality Team and are developing skills to offer a broader range of quality hospitality and services; all of which will be supported by new, dedicated marketing campaigns.
We are continuing to invest in staff to help us increase income. As part of the growth plan we are creating a new post of Area Coordinator for Catering who will focus on delivering the daily café and function service. There will also be a new Events and Wedding Coordinator to develop our venues as destinations for special events.